Friday, September 7, 2012

small things

I've talked briefly about mirasa's process from conception to the final product as it lands. There are several steps before a product is finally ready for playtime.  




Let's just focus on one. Labeling. How challenging can that be? It's a small detail that most people don't even notice. But for a brand and business owner very important- from information to aesthetics. So when informed that 5,000 labels were printed on the wrong ribbon size, it became a valid concern. 

Now what?

Not only are we stalled on wrapping up production but also responsible for managing this wastage. How can we be creative and find use? How can we not make this a loss to the printer? How can we continue to be assertive with a soft edge? Finding reasonable solutions is part my game. After all we are all human! 





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